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With the advent of big data era, dealing with huge data is challenging. Industries such as aviation that generates data around 20TB frequently through pilot reports, incident reports, control position, warning reports etc, should use these data more wisely through monitoring and analysis. By using technologies like big data analytics and AI, a customer-centric approach can be implemented to increase profit margins, as aviation industry is a customer-centered industry. With aviation industry facing pressures like tight and narrowing profit margins amidst intense competition, the use of big data can be the game changer here.