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FREMONT, CA: Big Data plays as an important role in the insurance industry and it also has the ability to change the future of the industry. This is done by examining the way customers behave in relation to the business. With effective analysis this information can be used to make decisions that will generate more effective and profitable customer engagement and relationships. Prioritizing Big Data will help insurers in managing the risks that are associated with certain markets. Big Data has become increasingly critical within the insurance industry and it has been noted that there is no other industry that can benefit more from the use of Big Data, reports Logan Bayan, Live Insurance News.