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Dubai - The
Before joining Binance, Rachel was instrumental at OKX, securing iconic partnerships with Manchester City F.C. and McLaren Racing. Her expertise in building strategic alliances and innovative marketing strategies was further honed through leadership roles at CAA Sports and Havas, where she helped brands like LVMH and Sotheby’s connect with emerging audiences. Rachel is widely recognized for her ability to drive growth through bold, creative, and forward-thinking marketing initiatives.