Blue Calypso Acclaims Patent to Distribute Advertisements through Mobile Media Gaming

By CIOReview | Wednesday, May 11, 2016
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DALLAS, TX: Blue Calypso has gained recognition as an innovator of mobile consumer activation, engagement and social advocacy solutions for manufacturers and brick-and-mortar retailers. Treading the same grounds, the company has been awarded the U.S. Patent Number 9,314,697 from the U.S. Patent and Trademark Office (USPTO) for devising technology related to advertising distribution through mobile social gaming. So far, the company’s portfolio aggregates a total of six issued patents, with eleven patents still lying in the pending list.

Andrew Levi, CEO, Blue Calypso proclaims, “As always, we are committed to innovating technologies that enhance the ROI for our brick-and-mortar retail partners when customers are on-site and engaged with their brand. Receiving this new patent and future IP protection is an integral part of that strategy, as we see strong momentum with consumer engagement and brand affinity over mobile platforms. In fact, revenue in the U.S. social gaming market is projected to grow at a CAGR of 19.6% from 2016-2019 according to Research and Markets.”

The newly issued patent brings into play a system and a ‘smart’ method, employed for in-game advertising, through the integration of social network and immersion of users in a sponsored game. The core technology leveraged is Blue Calypso’s DashTAGG, working in a fashion such that the participant’s device is geographically co-located, and the game involves one participant taking a picture of another. The picture clicked is subsequently confirmed as “tagged” by the intermediary who monitors the game.

The comprehensive analytics performed by Blue Calypso enable brands to understand customer demands and the associated levels of engagement they seek. The in-depth analysis revolves around key aspect such as location intelligence, reporting and insight on participant’s content interaction, attribution and conversion. Brands will find a niche in delivering a more relevant and memorable experience to their customers by the implementation of mobile consumer engagement strategies.

“This patent covers an important element in the foundation of our mobile engagement platform and embodies the uniqueness of our gamification intellectual property,” adds Andrew Levi.  “Software patents in the post Leahy-Smith America Invents Act (AIA) era are very difficult to attain from the USPTO. We anticipate expanding our patent portfolio to cover a broad set of intellectual property in this area as well as others.