Blue Calypso Partners with MZ Group to Execute IR and Capital Markets Strategy

By CIOReview | Wednesday, May 11, 2016
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DALLAS: In an effort for a new strategic investor relation and financial communication program in key global markets, Blue Calypso has partnered with MZ Group, one of the largest IR firms in the world. With an aim to increase the former’s visibility among investors in the US, the two organizations would work closely to develop and execute a comprehensive capital markets strategy.

Since 2009, Blue Calypso has been an innovator of mobile consumer activation, engagement and social advocacy solutions especially for manufacturers and brick-and-mortar retailers; and has a pretty successful business run including patent family expansion and upcoming high-profile partnerships with leading international brands, retailers and tier-one technology companies. Since 2009, the company’s flagship solutions products KIOSentrix®, POPTrak & DashTAGG® leverage consumer shopping experience by keeping them engaged through mobile immersion while capturing real-time shopper behavioral analytics for retailers and brands on their patented cloud-based platform which amounts to a $29 billion-dollar market opportunity in mobile shopping, a 20 percent CAGR on revenue growth in social gaming and a strong IP portfolio.

Ted Haberfield, president for MZ North America, and the MZ Group team will be advising the company in all areas of corporate and financial communications which includes executing virtual webinars and in-person road shows in key cities as well as building brand awareness with the financial media. Spanning across six offices in North America and a strong presence in Asia with offices in Taipei and Hong Kong, MZ Group has robust industry relationships with investors in Europe including key financial hubs in the UK and Germany.  Public companies the firm represents are well respected within the international market owing to their stringent client approval process.  MZ Group was recently ranked No. 1 consultancy in Latin America and No. 7 in the world in business communication.

“With the recent patent award in our new gamification family, strategic investment and key upcoming partnerships and milestones, we are now ready to engage U.S. investors and we have decided to partner with MZ Group to continue to expand and strengthen our investor relations program in North America,” said Blue Calypso CEO, Andrew Levi. “MZ Group provides the reach and established track record we need to develop relationships with the retail and institutional investors who are seeking disruptive technologies dedicated to improving the ROI for large brick-and-mortar retailers in the ‘Amazon’ world of today. Our mobile engagement solutions bridge the gap between brands and consumers.” he added.

President of MZ Group North America, Ted Haberfield commented: “MZ Group is excited to have the opportunity to partner with a technology innovator like Blue Calypso. After completing comprehensive due diligence, which included speaking with industry consultants, we're convinced that Blue Calypso is at an inflection point regarding market awareness, market traction and market share growth. Blue Calypso provides a scalable, quantifiable value-prop to its customer base; a set of characteristics we like to identify with and something that we feel fits well into our portfolio of partner companies.”