Bluefly Partners with DynamicAction for Business Model Expansion

By CIOReview | Monday, April 11, 2016
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SILICON VALLEY, CA: Bluefly, an online fashion marketplace, has joined hands with DynamicAction, advanced analytics solution, to step into the SaaS space. With this, New York-based Bluefly is all set to transform its operating model by investing in the SaaS technology solution.

The company is undergoing rebranding by not just updating the website appearance but also enhancing the operations of its business model. Offering advanced analytical solutions for retail merchandising, DynamicAction will assist the ecommerce platform in analyzing their data to maximize profits. The analytics solution will offer real-time collection, integration and analysis of the data to present a unified view of profits by the Bluefly. The solution will collaborate with the operations of the ecommerce business and based on the analytics will offer necessary actions in marketing, merchandising and online sales.

“It was imperative to employ technology solutions that are uniquely poised to solve fashion retail issues, and find a partner who could seamlessly integrate, uncover and improve all aspects of our operations. I truly believe DynamicAction will help Bluefly complete our business transition,” said Carly Rosenberg, General Manager and Chief Marketing Officer, Bluefly. “We will now be able to both analyze our data in a historical mindset and solve immediate needs to capitalize on future opportunities, continuing to build our business as the leading fashion marketplace.”

“As we continue to aggressively optimize our marketplace business model, we needed action-oriented technology that provides business-building solutions,” said Rosenberg. “So often, the most challenging aspect of retail success is grasping what happened in the business today, yesterday or last week, understanding exactly why it happened, while simultaneously offering immediate actions to improve performance and customer experience. This is precisely what DynamicAction will offer our team.”

In addition to this, Bluefly has rolled out its new ecommerce platform, Mozu to enhance shopping experience of the customers. Mozu will aid the ecommerce in managing their catalog and site content making the new updates and products available on the website and app simultaneously.