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Boatyard and Lauderdale Marine Center Unveil New App to Manage CX

By CIOReview | Thursday, February 25, 2021

Boatyard collaborates with Lauderdale Marine Center to develop the LMC Customer Experience app.

FREMONT, CA: Boatyard pushes the boating industry forward by making it easy for boat owners to communicate with their favorite marinas, dealers, or marine pros with a few clicks on their mobile devices. The company has recently confirmed a new collaboration with Lauderdale Marine Center in Fort Lauderdale, FL, to develop the LMC Customer Experience app.

Lauderdale Marine Center is America's largest and premier recreational yacht repair and service facility based in Fort Lauderdale, Florida. LMC customers can now request a booking for in-water slips or dry dock, order services for their yacht, handle booking requests, interact with customer services, and much more through the App.

Colin Kiley, EVP, Lauderdale Marine Center, comments, "We are constantly working to improve our customer experience, what we like to call the LMCx. Creating an App to provide our clients a seamless communication mode to save time and add efficiency to their busy yard periods was the obvious next evolution. We have already planned for the next round of App upgrades, which will provide customers with the ability to contact, request a quote, and schedule service with our authorized contractors, ever-increasing the LMCx." 

"The team at Lauderdale Marine Center shares our mission of delivering remarkable customer service experiences to their yacht owners," said Nathan Heber, Founder and CEO of Boatyard, "so it was a privilege for us to collaborate with LMC to develop their Customer Experience app." 

Enhanced communication is the most crucial advantage for the clients of LMCs. The App helps yacht owners and crew of LMCs connect with customer services while their yacht is in South Florida, the Mediterranean, or elsewhere.

Boatyard, headquartered in Fort Lauderdale, FL, is the world's first platform for on-demand boat services. Boat owners can order fuel delivery, boat maintenance, operation, captains, and more from qualified, vetted marine service providers through Boatyards' award-winning mobile App. The Boatyards Software-as-a-Service platform offers digital resources for marine businesses to handle their service requests and provide their clients with remarkable experiences.

Located on the New River in Fort Lauderdale, visible from I-95 and near Fort Lauderdale/Hollywood International Airport, LMC is a 60-acre facility comprising a boatyard, marina, and marine service center providing a full range of repair and services related to the marine industry. It accommodates vessels up to 200 feet with 25 covered slips and 207 berths on the property with 10,000 linear feet of dockage.