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With over 40 percent of all the commercial display panels installed in the retail segment, be it indoor or outdoor displays, video walls, or stretched panels, digital signage has established its effectiveness in retail applications, presenting enhanced and endless performance opportunities and cost benefits. In contrast with static analog installations, these provide numerous advantages and better return on investment (ROI) in the long run. These integrated solutions enable retailers to leverage signage for data-driven and real-time personalized promotion, branding, and awareness strategies. Hence, to succeed in this technology-driven industry, retailers need to integrate analytics in order to personalize and optimize the marketing data.