
Brand Voice makes all the Difference: Quick Tips for Businesses
A brand is similar to a real person, and brand voice helps the brand build a personality. Brand voice will maintain the target audience to identify the brand with its personality; hence, it is important for a brand to have a brand voice. The voice is not just audio; it represents the personality with specific sets of vocabulary, characteristics, and value which are used to communicate with the external world. The brand voice must build loyalty, trust, and awareness among customers. Standards will help the brand voice to maintain consistency; every interaction must hold brand values and promises.
To build a uniform brand voice, it is ideal to set up and communicates branding strategies; all the strategy must be carried out consistently to gain proper results. The point of sale or packaging doesn’t decide the customer touch point, but the customer interaction with the company is every point of communication. The customers hear the brand voice, and the company must study the demographics and the exact needs of the customers to know how to sound pleasant to them. The customer must like the brand voice, so it must look unique, and it is beneficial for the brand if they easily recognize it. The vocabulary used must be easily understood and shouldn’t be robotic. The target audience must influence the voice. For example, if the brand is interacting with kids, the message should be conveyed subtly and directly. Stereotyping of the customer must be avoided while communicating with a particular group or community.
Check out: Top Digital Marketing Companies
Consistency is the key to set up proper communication; variation can be shown, but it should still follow the norms. Due to the desperation to improve, the brand must not lose its individuality and create confusion among its fan base. The brand voice can be derived from any source, but it must be curated and shared with any person who is communicating on your brand’s behalf. The voice must be developed to enhance your brand personality, but it must not become a burden or alter the brand. If the brand voice is complimenting your company, then it can be shared with other brands.
Digital Marketing Solution Providers - 180fusion, Aha, Digital Pi, Grin, Inc,...
Check Out :
Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
