Branderati Now a Subsidiary of Facebook Preferred Marketing Developer, Sprinklr

By CIOReview | Thursday, September 4, 2014

FREMONT, CA: Sprinklr – a Facebook preferred marketing developer that offers Social Media Management System enabling global scale for the social enterprise has announced its third acquisition with the purchase of Branderati – a marketing platform for advocacy and influencer relations.

Branderati's platform enables agencies, publishing partners, and brands to reach networks of influential advocates on different digital channels. With Branderati, Sprinklr at a faster pace can increase the word-of-mouth programs by managing them from the user’s place. It recognizes fervent fan groups from brands’ existing social communities and offers scalable activation programs. Branderati goes beyond traditional social listening and marketing platforms to boost the quality of drive true return on investment.

The acquisition helps Sprinklr to grow and create a solution that is fully integrated, enterprise gained and POEM (paid, owned and earned media). It will therefore accelerate Sprinklr’s client activity for advocacy-focused earned media.

 “While many brands are experiencing less than 10 percent reach across their social platforms, with direct access to their advocate influencers, our clients have experienced as high as 68.5 percent social sharing engagement. By integrating Branderati’s technology into the Sprinklr social relationship platform, we’re making advocacy a core part of the social stack and giving brands the power to organically recruit brand ambassadors and create scalable influencer programs,” says Mark Curtis, founder and CEO, Branderati.

“With 92% of consumers now trusting recommendations from friends and family more than any form of advertising, advocacy now must take a more central role — not only in marketing but in the overall business strategy. Branderati has unlocked the key to sustained brand advocacy at scale and having their technology and know-how natively integrated into Sprinklr is critical for our existing and future clients,” says Ragy Thomas, CEO and Founder, Sprinklr.