Bridgeline Digital Releases Latest Version of Digital Marketing Platform: iAPPS

By CIOReview | Friday, March 11, 2016

BURLINGTON, MA: The Digital Engagement Company, Bridgeline Digital has released the latest edition of its digital marketing platform named as iAPPS 5.4. The latest platform contains enhanced features and functionality in the field of eCommerce, eMarketing, web analytics, content management and social media management, covering everything in a single unit.

The 5.4 version of iAPPS consists of the improved distributed campaign functionality, a well-known feature of iAPPS. It enhances the corporate brands like Smile Doctors and Sport Clips with additional capability of distributing the powerful digital marketing to their whole network.

“For companies like franchises, distributors or resellers, this functionality is not only powerful, it’s necessary,” said Ari Kahn, COO, Bridgeline. “It allows brands to quickly launch robust campaigns and distribute them to their entire network – incorporating localized email marketing, landing pages and social in the mix.”

Bridgeline also made some enhancements in its previous built-in email marketing engine for the latest iAPPS 5.4. Now with the new advancement an individual customer can communicate with over 4 million leads at a time, and can share as many as 100 distinct attributes with each of the contacts.

“iAPPS email is proven at the enterprise level. Today, Bridgeline customers are sending unbelievably large email campaigns and creating thoughtful email nurturing flows for giant databases,” said Ari Kahn, COO, Bridgeline. “It’s exciting to see the vision for delivering a full customer journey be fully realized.”

iAPPS 5.4 strengthens customers experience, having a network of websites connected to their corporate structure that may be channel partners, distributor or franchise, all of which can be easily managed with v5.4. The new platform supports location management, site synchronization, site list segmentation and rich content distribution. iAPPS provides an easy path to create new websites and integrate them with the latest content.