BrightEdge Allies with Hybris Software to Power Digital Market Sector

By CIOReview | Tuesday, October 6, 2015

SAN MATEO, CA: BrightEdge a company indulged in performance marketing is forming a technological alliance with hybris software for its hybris Commerce Site. BrightEdge and hybris, a SAP Company, partner to help transform digital marketing for B2B and B2C enterprise marketers.

This new integration brings market-wide content performance insights and analytics to optimize the commerce experience.  Web wide insights, site and content analytics, powered by the BrightEdge Data Cube, will be available in hybris Extend website. hybris Extend is an online integration marketplace giving customers access to latest applications, extensions and network services developed by hybris partners, all of which are optimized to work with the hybris Customer Engagement & Commerce solutions.

"At BrightEdge we are excited to partner with hybris. The combination of hybris' industry leading commerce solution and BrightEdge's industry standard Content Performance Marketing platform in a native integration will stream communication and tighter collaboration across commerce, content, search and social teams. The outcome is improved performance and maximum business impact,” says Tom Ziola, Vice President of Business Development at BrightEdge.

The important features of this collaboration include, BrightEdge content performance marketing analytics delivered directly inside hybris sites in native mode; custom reports tailored for hybris audiences like managers and brand managers; overview of competitive performance that includes cross channel reports content analysis and actionable recommendations for content, search and social marketing teams.  

This will provide hybris users a competitive edge over the market and increase market opportunities by giving apt information regarding content performance and wed-wide competitor data. With this data and actionable content marketing recommendations, marketers can further produce quality, targeted content.