BRIKL Announces Its Funding From Saffelberg Investments
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BRIKL Announces Its Funding From Saffelberg Investments

By CIOReview | Saturday, December 12, 2020
Maarten Boone, CEO

Maarten Boone, CEO

The company will use the funds to improve its suite of software products aimed at the sports and team wear industry and progress into packaging and consumer goods sectors.

FREMONT, CA: BRIKL, an end-to-end 3D design, and eCommerce software platform, announced that it has secured 2.4 million dollars in growth funding from Saffelberg Investments. Based in Belgium, Saffelberg Investments is a venture capital and private equity firm with a 350 million dollar capital base and a focus on artificial intelligence, SaaS, the internet of things, and life sciences.

"We are proud to welcome BRIKL into our portfolio of businesses that have solid potential for accelerated growth," said Jos Sluys, Chief Executive Officer and Founder, Saffelberg Investments. "Companies that we invest in undergo an extreme financial audit and market analysis before we make any decisions, and BRIKL met our expectations. I'm looking forward to offering executive support and valuable expertise to BRIKL CEO and Co-Founder Maarten Boone and his team as part of our partnership."

The company will use the funds to improve its suite of software products aimed at the sports and team wear industry and progress into packaging and consumer goods sectors. BRIKL is an influential and innovative hybrid platform that syndicates cutting-edge design software, on-demand production, and eCommerce. Employing a simple point and click interface, custom designs can be formed for any complex 3D form imaginable. Packaging, housewares, clothing, or other physcical shapes can be effortlessly decorated with colors, artwork, graphics, text, logo, and images. On finalizing, designs are exported as print-ready files, saving thousands of dollars in production expenditures and shortening the process by several days. Symbiotic with custom designs, users also can quickly set up online microsites to sell their exclusive creations.

"We've brought next generation tech to the custom-made product category, which has been lacking for decades," said Maarten Boone, CEO, and Co-Founder, BRIKL. "We have been able to automate a lot of the design-to-manufacturing processes and group purchasing, which has helped our client's lower cost and increase revenue. This investment affirms the work we've been doing and the direction we're going as we scale."

BRIKL's current clients include many top-tier sportswear brands, like Zoot Sports and Garneau, two global primers in endurance sports, Warrix, a leading sportswear brand in Thailand, Eliel and Wattie Ink, two of the famous triathlon and cycling apparel brands in the United States, and Vermarc Sport, a European-based cycling and triathlon team wear firm.