Bringing Connectivity to the World on their Own Terms: Google and Facebook

By CIOReview | Monday, March 16, 2015
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FERMONT, CA: Tech companies such as Google and Facebook aspire to play a leading role in realizing a connected world. Google and Facebook are making earnest attempts to enhance global internet connections through their own individual ventures in the form of Project Loon by Google and Internet.org by Facebook.

The internet company, Google, through its Project Loon makes the most of high-altitude air balloons for connecting people. Project Loon is all about balloons floating in the stratosphere moving in the direction of wind flow. The success of this project is meant to bring mobile internet coverage in the rural areas. "You can imagine a constellation of balloons and planes together, which we can stitch together to create a mesh of floating cell towers. That's what we trying to do.” says, Sundar Pichai, Senior VP, Google.

Mentioning about Facebook’s initiative for a connected world, Pichai said: "No one company can bring connectability at scale for 4 billion people, and we are happy to work with them to provide our services on Internet.org, so that's exciting for me," while speaking at the Mobile World Congress.

"Having said that, it's complementary, but what we are trying to do is different. We are trying to provide the actual backbone, the physical connectability at scale across the globe, so it is different." Pichai adds.

Internet.org by Facebook, provides technology leaders, nonprofits and local communities with affordable internet and it also includes Google Search. Members supporting this venture include Ericsson, Mediatek, Opera Software, Samsung, Nokia and Qualcomm. This solution provides tools and software’s with enhanced data compression capabilities for easy and quick internet access.

"Even if they have never used Internet in their life, they have basic services they can use communication, health, education and jobs and that basically serves as an onramp so people can learn why they would want to pay for data," says, Zuckerberg, Chairman and CEO, Facebook.