BRP Selects Akeneo to Improve Powersports Product Experience
CIOReview
CIOREVIEW >> Product Management >>

BRP Selects Akeneo to Improve Powersports Product Experience

By CIOReview | Monday, September 13, 2021

BRP has chosen Akeneo's product experience management (PXM) platform to help accelerate digital transformation.

FREMONT, CA: BRP, a worldwide leader in Powersports vehicles and propulsion systems, has chosen Akeneo's product experience management (PXM) platform to help accelerate digital transformation, increase customer lifetime value, and improve the brand's net promoter score (NPS). BRP's expansion strategy will be boosted due to Akeneo.

BRP's portfolio of websites, including ten main eCommerce sites, multiple build-your-own sub-sites, and an online corporate hub, will be brand consistent due to Akeneo's PXM solutions. BRP will be able to substitute several different product-data spreadsheets with a single integrated software solution for the entire firm because of Akeneo's unified product information architecture, which will help to break down internal silos.

BRP's eCommerce network, which was developed utilizing Magento with the help of Accenture as a digital consultant and O2 Web as a systems integrator, can handle several SKUs and various product variations, such as a multiple color, engine, accessory, gear, and other choices. BRP will enhance the customer experience throughout all touchpoints due to Akeneo, which will allow customers to design their orders while still having a streamlined, uniform experience with dealers.

BRP will also gain an advantage from Akeneo's latest PXM Studio launch, which includes new tools to support its complicated business requirements. AkeneoOnboarder, which helps companies improve collaborative relationships with external suppliers, quickly integrates updated product information into their Akeneo PIM deployment.

Akeneo is a worldwide leader in Product Experience Management (PXM), assisting organizations with products unlocking growth potential by providing a consistent and appealing product experience throughout channels, such as eCommerce, mobile, print, and point-of-sale. Akeneo PXM Studio greatly enhances product data quality and accuracy, simplifies catalog administration, and improves the exchange of product information between channels and localities due to its open platform, top PIM, add-ons, connectors, and market.