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Business Analytics vs. Business intelligence: Data strategies Redefined

By CIOReview | Friday, July 6, 2018

For enterprises to be ahead of the game in their IT and business strategy, they require a comprehensive and detailed data strategy. The objective of business intelligence (BI) and business analytics (BA) boils down to the massive need for enterprises to make well-informed business decisions. The primary approach to accurate data visualization involves comprehending the treatment of business intelligence and business analytics; along with the understanding of the ways BI influences an enterprise’s workflow and data strategies.

BA’s predictive modeling allows businesses to make data-driven decisions by predicting and addressing business results. With predictive analysis, organizations can seamlessly prepare an efficient IT strategy. Unlike BI, BA presents much more than just an in-depth look at data—it also shows what exactly should be done with the data to improve processes to increase the organizations ROI eventually. Typically, BI engages with organizations past data, so it does not deliver the solutions to all data problems and complexities on a silver platter. However, some benefits of BI are that an organization can identify changes on its own that have occurred in the past, giving it all the required data to understand and make necessary changes to make from that point on. Due to this focus on how and where the past data can be utilized, BI has also been called “descriptive analytics.” While this kind of analysis does not generally inform decision-makers and executives about the exact step that are required change the entire workflow, it is primarily harnessed to determine key indicators of a need for change.

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