
Business Driven by a Marketing Automation Software
To keep up with the ever-changing market trends, businesses and industries of all scales are incorporating automation into their sales and marketing software. Using marketing automation, the mundane and time-consuming task of manually promoting products can be accomplished with ease and better efficiency. Once the initial content is created, the software manages the content and delivers it to target audiences via emails and social media channels. Automation-powered marketing software conducts online marketing thereby letting the business owners concentrate more on business.
Automated marketing software leverage analytics to predict customer behavior and in the process determine their interests. It markets to customers after taking into account their interests, hence ensuring that a business shares a long-term relationship with its customers. Also, the software engages with customers by sending automated e-mails, alerts and thus adds value to the business in the long term. Additionally, the software’s insightful analytics help business owners in determining the feasibility of their campaigns in targeted markets. These analytical data sets can be used by business owners to make required changes in their future campaigns and drive larger profits.
With detailed reports regarding customer behavior, businesses can deliver solutions that are of the next level. Though the process of setting up software for marketing automation is a bit expensive and takes time, the perks associated with this upgrade have no bounds. With a technology upper hand when it comes to marketing, businesses can actually report faster and amplified returns on their investments.
See Also: TOP INFLUENCER MARKETING SOLUTION COMPANIES
Check out: Top Marketing Automation Companies
Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance