Busting the Online Marketing Myths
FREMONT, CA: There are several myths and misinformation associated with the online marketing trends that people tend to take as gospel, and they keep going with it. But each business has different conditions with diverse audiences. So a holistic approach is needed to triumph as a business in social media platforms, keeping audience responses in mind. So here are the five myths that can be pondered upon:
Websites are Dead:
The cost of bringing people to websites in inordinately high and advertisements sold to sites add to the revenue generated. Domain registrations have gone up in the past year, which indicates an increase in the number of names registered. Domain extensions are no longer limited to .com—other extensions like .me and .live are on the rise.
Mobile is the Future:
The idea that mobiles and smartphones are taking over the world is a myth that needs to be busted. An organization should make sure that relevant content shows up at the top of the page on a mobile platform, as well as on the desktop to cater to different audiences and their varied requirements. The bottom line is to analyze and determine where the audience is, and design and maintain precisely the kind of website that they want.
Social media generates traffic to websites, but if a business is built solely for playing on online media platforms, it will not be as beneficial in the long run. In the business' own website, however, content can be changed unreservedly, and people can be driven to specific pages with accurate responses.
Videos are popular, but what matters most is quality. As people are captivated by emotion, an image that sparks the same can be much more effective than a motion image.
It is necessary to have a very targeted list that can be responded with exact messages. The list can be made smaller with an accurate target audience.
By Chris Tjotjos, VP, Cisco Solutions Practice, Black Box...
By Laura Jackson, Sr. Manager-Risk Management, ABS Consulting
By Jason Cradit, VP of Information Systems, Willbros Group
By Steve Garske, Ph.D., Senior Vice President & Chief...
By Roman Trakhtenberg, CEO, Luxoft
By Renee P Wynn, CIO, NASA
By Mike Morris, CIO, Legends
By Louis Carr, Jr., CIO, Clark County
By Andrew Macaulay, CTO, Topgolf Entertainment Group
By Dominic Casserley, President and Deputy CEO, Willis...
By Dave Nelson, SVP-Portfolio Lead, Avanade, Inc.
By Michael Cross, SVP & CIO, CommScope Holding Company Inc.
By Pauly Comtois, VP DevOps, Hearst Business Media
By Dan Adam, CIO, Extreme Networks
By Matt Schlabig, CIO, Worthington Industries
By David Tamayo, CIO, DCS Corporation
By Scott Cardenas, CIO, City and County of Denver
By Marc Kermisch, VP & CIO, Red Wing Shoe Co.
By Brian Drozdowicz, VP, Digital Services, Siemens...
By Les Ottolenghi, EVP and CIO, Caesars Entertainment