Buxton Partners With McAllen to Strengthen Tourism Development

By CIOReview | Thursday, March 31, 2016

FORT WORTH, TX: Buxton, a provider of data and analytics for site selection has announced that it has entered into a partnership with the City of McAllen, TX to strengthen the City’s retail recruitment program and tourism development strategies, according to buxtonco.com.

Buxton will identify the most promising potential retailers in the area and help McAllen to better understand who is visiting the City. As Buxton’s previous client, McAllen will have unlimited access to SCOUT, Buxton’s proprietary web-based real estate platform, giving City leaders information at their fingertips. “McAllen is a vibrant city with a growing resident and visitor population and Buxton will play an important role in shaping our retail recruitment and visitor development efforts moving forward,” said Rebecca M Olaguibel, Retail and Business Development Director at City of McAllen, TX.

“Buxton is pleased to partner with the City of McAllen as our analytics will help the City make important retail decisions and gain an understanding on the visitors to the community,” said Lisa Hill-McCay, Vice President of Buxton’s public sector division. Buxton has worked with more than 700 cities nationwide to implement retail development strategies and has many other client cities in Texas which include North Richland Hills, Seguin, Midlothian, and many others. Buxton helps businesses understand who their customers are, where their customers are located, and how to grow the value of each customer. It has more than 3,500 clients in the retail, restaurant, healthcare, private equity, and public sectors.