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Intelligent Personal Assistants (IPAs) have been here for almost two decades. Most of us might still remember Clippy, the interactive paper clip in Microsoft Office. Clippy helped beginners navigate through the intricate features of Microsoft Word and Excel. When smartphones took over the world, there was new kind of IPAs that were introduced; the kind which combined machine learning and cognition based computing. They were called cognitive apps. Apple’s Siri, Google Now, and Microsoft Cortana are the pick of the bunch.