Can Workplace Gamification Drive Employee Engagement?

By CIOReview | Monday, May 21, 2018
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Today, the work culture in many organizations revolves around clocking hours, tight schedules and achieving deadlines. This tedious process has been one of the primary reasons behind reduced motivation towards work leading to performance depreciation. Lack of employee engagement has proved to be disastrous for many companies, as their workers do not feel like showing up at the workplace. Recent studies indicate that over 70 percent of business transformation efforts fail due to lack of employee engagement. Additionally, employees remain skeptic about appraisals as it is not transparent and there is always a fear of management favoritism towards other employees. This is also one of the primary reasons for employees losing faith in the workplace as they feel their work does not lead to any personal benefit. Is there any solution to this major hurdle? Can companies drive performance through employee engagement?

Enter Gamification, a tool used by global enterprises to enhance employee engagement and improve their performance using interactive games, which can be monitored in real-time. The psychology behind is simple as it provokes a need to compete, improve and surpass competition as it leads to instant rewards. Not only can it be monitored in real-time, but can also allow enterprises to give immediate feedback. It will enable the employees to work towards meaningful targets without them working about appraisals, as their hike is utterly dependent upon their performance. As such, it also kills the fear of favoritism and makes the workplace atmosphere more enjoyable.

Enterprises can deploy Gamification technologies for both employee training and mobility purposes. But, this culture can also have its own caveats, as workers can feel stressed due to the constant need to perform. So, it is vital for companies to balance it out.