Cayan Takes Genius Customer Engagement Platform to Pet Industry

By CIOReview | Monday, August 24, 2015

BOSTON, MA: Cayan, the payment possibilities company forms alliance with PetLinx, a software solution for the petcare industry extending a seamless integration of PetLinx customers onto Cayan's Genius Customer Engagement Platform. This will gear up PetLinx for the October 2015 EMV liability shift thereby obtaining the flexibility to accept any type of payment, whether traditional or alternative.

PetLinx is basically a professional software solution created by Software Revolutions that assists the pet care industry vertical and handles every stage of the pet grooming, boarding and dog daycare business from customer appointments and marketing to payments. Through this collaboration, the software will be integrated into the Genius Platform enabling customers to become immediately ready for the EMV deadline and take Payment Card Industry (PCI) compliance into the cloud.

"PetLinx has a diverse customer group that includes mom-and-pop businesses, mobile services and larger retail brick-and-mortars. When we saw how simply Cayan's Genius solution could grow with our customers, while preparing them for important security measures like the EMV deadline and PCI compliance, it was an easy choice to integrate," states Laurence Smith, CEO, Software Revolutions.

Flexible to grow with businesses of any size, Genius Customer Engagement is a future-proof payments platform. Genius utilizes tokenization and encryption to ensure customer' data is safe, reducing the risk of data breaches and fraud. Apart from security, the platform also accepts any payment type, from credit cards to alternative payments such as NFC applications like Apple Pay and Android Pay. Since it is connected to the cloud, it allows businesses to take advantage of new payment types as they are released, without purchasing new hardware.

"Genius was designed as a flexible and secure payments solution so it that it works with any industry and any business, regardless of size," says Henry Helgeson, CEO, Cayan.