Certain Unveils Next-Gen Oracle Marketing AppCloud Application

By CIOReview | Friday, May 15, 2015
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SAN FRANCISCO, CA: Certain, provider of enterprise event management solutions for marketers and event professionals has announced its next-gen Oracle Marketing AppCloud Application offering single sign-on from Eloqua Canvas and seamless integration into Oracle|Eloqua to Certain.

The integration into Oracle|Eloqua helps marketers by bringing sufficient and usable data from events into a cross channel marketing strategy so they have a better view on the prospects and customers to accelerate the buying cycle. Besides this, the unveiled application offers oracle customers’ marketing technology ecosystems, giving them marketing apps and data services to optimize technology investments.                                                                                                                                                                                                  

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Certain – Oracle|Eloqua Integration Provides: Single sign-on to Certain directly from the Eloqua Canvas; Custom mapping of Certain profile fields to Oracle|Eloqua contact fields; Automatic Oracle|Eloqua profiler updates based on attendee data; Fully automated event based – campaigns in Oracle|Eloqua using attendee data from events; Enhanced Oracle|Eloqua contact segmentation based on Certain event data; and Enriched lead nurturing and lead scoring.

“Our partnership and integration with Oracle|Eloqua bridges the gap between marketing and events data and offers an unprecedented level of insight from which events and broader marketing initiatives can be improved,” says Peter Micciche, CEO, Certain. “We are pleased to be the event management solution for the marketing cloud and look forward to working with Oracle|Eloqua users to turn their events into revenue drivers.”