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Business intelligence (BI) has been revolutionized over the past decade owing to the data explosion. Spreadsheets are no longer in use for actionable and insightful data visualizations, and interactive business dashboards with the increase in cloud adoption, and also with the rise of self-service analytics democratized the data product chain. As of 2018, BI strategies are becoming more customizable. Businesses of all sizes have stopped asking if they need increased access to BI analytics, and are searching for the best BI solution that aligns with their specific business needs.