Choosing the Right CMS Approach for E-Commerce

By CIOReview | Thursday, July 28, 2016
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Content floods from every nook and corner of the internet making it increasingly difficult to ensure that they find the right audience. An effort to maintain rights of original content on the internet is like lighting a candle in a windy day. The infamous and unofficial ‘Rules of the Internet’ state: ‘Original content is original only for a few seconds before getting old’; ’Copypasta is made to ruin every bit of originality’; ’Copypasta is made to ruin every bit of originality’; and ’Every repost is always a repost of a repost’—all this makes the ballgame of content management over the internet a next to impossible task.

It takes an even greater effort to maintain authenticity of content especially for e-commerce sites and affiliate writers where content marketing is a prime strategy to drive traffic and conversion. As cost of setting up ecommerce sites continue to decrease, the number of players in the field is surging at an unprecedented rate, resulting in a fierce competition. Features like Search Engine Optimization (SEO), traffic monitoring, flawless user interface and management becomes imperative and that is precisely where CMS are expected to fill the gap while simultaneously providing their primary function of easier content integration.

Open Source and Commercial CMS

Any novice CMS enthusiast may have heard about the Wordpress platform which is the most popular open source CMS platform and claims to power twenty percent of the world’s websites. Other notable platforms include Drupal and Joomla. Abundance of plug-ins and themes available for free (some request donation) or a nominal rent/fee makes open source CMS a viable, affordable option for enterprises at all levels. For instance, Wordpress currently offers more than 45,600 plug-ins ranging across SEO, e-commerce tools, membership module, and mobile app integration to name a few. The developers of themes and plug-ins include students, open source enthusiast and well established firms who also provide dedicated support (the open source strategy for profit). A major drawback of open source CMS is less predictable support (in case of issues with the platform or integrations) wherein IT admins would have to rely on forums to get issues resolved which could cause delay. Open source CMS would also not be an ideal options if security is the utmost concern of the enterprises. Besides, compatibility issues are often reported especially after the framework upgrade. The trial and error approach to identify a seamlessly working solution could be cumbersome.  

Proprietary CMS offerings go through an extensive quality assurance process and are generally more stable. They also offer consistent support, credible security and are thus stable. Some popular vendors include Microsoft and its partners that build on the Microsoft stack, such as Sitecore and Ektron, as well as Oracle, IBM, OpenText, Adobe, SDL and even Salesforce.com.

Identifying the suitable CMS

Understanding system requirements and thorough evaluation of deployment options is crucial in choosing the right CMS solution. Cloud deployment is ideal if tasks like upkeep, updates and functionality are all to be managed outside of the organization. A CMS project must essentially address five key elements namely Strategy, Change and Communications, Content, Design and Technology.