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Content floods from every nook and corner of the internet making it increasingly difficult to ensure that they find the right audience. An effort to maintain rights of original content on the internet is like lighting a candle in a windy day. The infamous and unofficial ‘Rules of the Internet’ state: ‘Original content is original only for a few seconds before getting old’; ’Copypasta is made to ruin every bit of originality’; ’Copypasta is made to ruin every bit of originality’; and ’Every repost is always a repost of a repost’—all this makes the ballgame of content management over the internet a next to impossible task.