Cisco, Green Valley Help Broadcasters Improve their Business Agility

By CIOReview | Friday, April 22, 2016
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Chuck Robbins, CEO, Cisco

Chuck Robbins, CEO, Cisco

FREMONT, CA: Cisco has signed a Memorandum of Understanding (MOU) with Grass Valley, a provider of broadcast technology solutions, for expanding IP workflow solutions that will help broadcasters in improving business agility The two companies will collaborate on IP networking, virtualized computation, and security solutions. The MOU brings in effect an immediate plan to develop a solution that leverages the strengths of Grass Valley’s Broadcast Data Center architecture with Cisco Media Blueprint solutions to provide broadcasters with an integrated solution, which will help in transitioning from playout to transfer over IP. Cisco Media Blueprint solutions is a set of infrastructure and software solutions that allow content providers and broadcasters to store, distribute and protect premium video content. The solution set is IP-based and consists of media-aware network infrastructure and applications based on open IP standards.

As the broadcast industry moves toward IP to improvise workflows, quality and monitoring, the two companies will create solutions that solve the business problem of moving to IP without fundamentally altering the workflow of the operator or saddling broadcasters with proprietary solutions. The solutions aim to reduce complexity and interoperability issues. “The opportunity that lies ahead for Cisco is enormous and its ability to lead the next chapter is deeply humbling and incredibly exhilarating,” says Chuck Robbins, CEO, Cisco.

Cisco and Green Valley have previously collaborated to develop solutions for on-premise networks— Cisco Unified Computing System (UCS), Nexus 9000 Series Switches and IP Fabric for Media. The association also resulted in the development of other solutions—Grass Valley’s GV Convergent IP Router Control and Configuration System, and the Densité 3+ FR4 High-Density Modular Frame. “Working closely with Cisco to develop IP solutions, especially ones that rely on the new virtualized network core, will provide our customers with enormous benefits as they look to improve their existing workflows or build new greenfield sites that help them take advantage of new business models and distribution schemes,” says Mike Cronk, Senior VP, Strategic Marketing, Grass Valley.