Citrix Marketing Team Gets a New SVP

By CIOReview | Tuesday, February 3, 2015

SANTA CLARA, CA: Citrix shuffles its executive team with the announcement of Robson Grieve joining as the Senior Vice President of Marketing, reporting to Citrix President and CEO, Mark Templeton. Grieve will be given the responsibility for evolving and driving the company’s marketing strategy and organization as it continues to establish and drive its vision of a software-defined workplace.

“Today, Citrix is more confident than ever that our business strategy aligns with our customers’ top IT priorities for 2015 and beyond. The era of the software-defined workplace has arrived and we are looking forward to having Robson on board to help us get our message out to partners, customers and channels worldwide,” Mark Templeton, President and CEO of Citrix.

Grieve is a veteran marketing executive, with an extensive background in brand development, integrated marketing, demand generation, digital marketing, product management and marketing analytics. Recently, he served as the Executive Vice President of Global Marketing and Customer Experience with Concur, a cloud-based software company acquired by SAP. Prior to Concur, Grieve, who started his career as an account executive with Silicon Valley PR leader, A&R Partners was also a part of Creature, an internationally recognized creative and strategy agency based in Seattle and London, Corbis, Vitessa and Radical Entertainment.

Citrix is in a unique position in the market, with both a strong track record of innovation and a brand built on delivering year in and year out for customers. The combination of these assets puts the company in a great position for the future. I’m excited to work with Mark and the team to execute on an ambitious vision for the company and for the ecosystem of customers and partners who get value from Citrix solutions every day,” notes Robson Grieve, Senior Vice President, Marketing, Citrix.