CitrusAd Joins Forces with Petco to Launch Retail Media Technology
CIOReview
CIOREVIEW >> E-Commerce >>

CitrusAd Joins Forces with Petco to Launch Retail Media Technology

By CIOReview | Friday, June 4, 2021

Petco's vendors will benefit from targeted digital advertising options, and pet parents will be able to identify appropriate products to fulfill their pets' individual needs.

FREMONT, CA: CitrusAd, one of the fastest-growing retail media platforms, has partnered with Petco Health and Wellness Company, a complete partner in pet health and wellness, to launch CitrusAds retail media technology for sponsored products and display advertisements across its e-commerce, desktop, and mobile platforms. Petco's vendors will benefit from targeted digital advertising options, and pet parents will be able to identify appropriate products to fulfill their pets' individual needs.

"CitrusAd is delighted to partner with Petco as it continues to support the health and wellness of pets and pet parents through its ecommerce and omnichannel solutions," said David Haase, Chief Revenue & Operations Officer, CitrusAd. "We look forward to a very successful digital retail media journey with Petco and their vendors to provide informed pet care and health solutions to its customers."

Petco's vendors can now use the CitrusAd platform to run highly relevant, sponsored product and display marketing campaigns throughout Petco's ecommerce platform to boost sales. Participation can be done through a managed service or on a self-serve basis. Ads are displayed in an organic, relevant way to enhance a customer's online buying experience, owing to the platform's real-time relevancy engine and Petco's first-party data. With a fully transparent dashboard, brands can quickly launch and measure campaigns to track awareness, engagement, conversions, and an accurate Return on Ad Spend (ROAS).

"As part of our mission to improve the lives of pets and pet parents, partnering with CitrusAd will help Petco provide a more personalized shopping experience as our customers embark on their pet's health and wellness journeys," said Darren MacDonald, Chief Digital & Innovation Officer, Petco. "CitrusAds retail media technology will help our vendors reach Petcos strong ecosystem of pet parents and educate them on the products and merchandise that meet their pet's specific needs."

Several Petco vendors were participated in experimental ad campaigns beginning in December of last year, allowing them to partake in various ad targeting opportunities. Brands saw a 300 percent to 400 percent return on ad investment as a result of these efforts, not counting the predicted in-store impact.