Clarabridge Levels Up its Customer Intelligence Platform with its Latest Release

By CIOReview | Monday, August 17, 2015

RESTON, VA: Clarabridge, a provider of Customer Experience Management (CEM) solutions, adds the new Clarabridge 7 to its customer intelligence platform. The new solution provides enterprises with feedback data that helps them to operationalize their customer insights and make their businesses more customer-centric.  

The new architecture of Clarabridge 7 is extremely scalable. It uses distributed computing and expanded use of high performance NoSQL data architectures that results in faster load, query and response times.

Its CX Studio uses a host of methods to provide an intuitive way of exploring the customer experience across all touch points such as survey, call center, social media and review sites. It offers an infographic-style visualization of data that accelerates CEM adoption for teams across an organization.

With the help of CX Engagor, Clarabridge 7 connects businesses directly with consumers. Robust categorization, intelligent filtering, proactive alerting capabilities, and social performance management capabilities streamline customer engagement and help organizations create high performance social engagement teams.

Role-specific data analysis allows business users to swiftly address the feedback that relates to their specific areas of responsibility. Moreover, Clarabridge 7 uses semantic learning algorithms to automatically discover and detect key business entities such as individual product names, brands and competitors.

“Clarabridge 7 makes it possible for large organizations to develop empathetic customer relationships. The synthesis of big data analytics, operational ease, and rich engagement capabilities allows businesses to immediately understand customer needs and wants—regardless of how they interact with the company,” says, Nithi Vivatrat, Chief Product Officer, Clarabridge.