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Cognitive computing is a buzz which is being discussed among the IT industry for withholding the potential for a myriad of technical approaches related to data and open to self learn by understanding the meaning of it. The concept necessitates a computational model trained to learn a problem to simulate human thinking with the help of machine learning and deep learning. Relevant data in abundant amount is fed to the model with labeled output based on which the network learns a set of parameters. Neural networks which are the building blocks of deep learning act as the brain for the AI based cognitive computing; enabling it to extract valuable insights from data and resolve a problem. It utilizes voice recognition, natural language processing, data mining, sentiment analysis, visual recognition, and others to achieve the optimal human level of thinking.