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Commerce Bank Collaborates with Entrust Datacard for Instant Issuance of EMV Payment Cards

By CIOReview | Tuesday, March 22, 2016

FREMONT, CA: In its endeavor to instantly issue EMV smart card debit and prepaid cards to its customers in over 170 branch locations, Entrust Datacard has recently partnered with Commerce bank to utilize it software and hardware solutions. 

Commerce Bank looked to offer differentiated services, an added layer of security with smart card technology, and enhanced customer experiences well in advance of the U.S. EMV shift deadline of Oct. 1, 2015. The bank provides its customers the ability to receive an instantly issued EMV debit and prepaid card in branch for new cardholders and those needing a replacement card.

“Commerce Bank is committed to providing our customers with best-in-class service and security of payment cards, and we wanted to ensure that we were well-prepared to begin offering our customers EMV cards as soon as possible,” said Angela Finn, vice president and manager of Debit and Prepaid Products at Commerce Bank. “We have a very long-standing and valued partnership with Entrust Datacard and it was a natural progression to upgrade our services with them in order to offer our customers instantly issued EMV cards. We very much appreciate their continued support and forward thinking innovations that allow us to provide our customers with unprecedented security and service.”

“We very much value Commerce Bank’s longstanding partnership with us,” said Ray Wizbowski, vice president of the financial vertical for Entrust Datacard. “They were one of the earlier adopters of instant issuance as they very quickly realized the value it brought to them and their customers. It only makes sense that they were one of the first to ensure that they offered instant issuance of EMV cards as well. By offering in-branch instant issuance of EMV enabled prepaid and debit cards, Commerce Bank is providing their consumers with security and convenience, all while driving up their engagement rates, customer satisfaction and increasing their ROI.”

Having a long history of successful implementations, Entrust Datacard has been supporting over 300 EMV deployments, and over 25,000 instant issuance programs worldwide.