
Common Marketing Automation Pitfalls to Avoid
Modern marketers are under constant pressure to do more with less that is to improve productivity with fewer resources and lesser time. Fortunately, marketers have marketing automation to support their efforts. The ever-advancing technology has the power to help increase leads, drive conversions, and ultimately generate more revenue. The marketing automation tools are far more than support tools but changing the marketer’s role in streamlining hectic workloads. However, challenges arise when companies don’t take advantage of the software and fail to use it to its fullest potential. Below are some mistakes to avoid when implementing marketing automation.
Marketing automation is an extraordinary tool for nurturing existing customer base. The business that is at the start can be tempted by the potential of such a sophisticated tool but in reality, implementing such a solution needs enough customer bases to be effective. Startups choosing marketing automation solution with more functionality than required can go waste or unused. Ensuring the business has more prospect data helps make sure that the solution is worthwhile.
Some unique series of interaction with customers is required to build up conversion. The grave mistake will be assuming that a conversion funnel from a business will suite for another business. Understanding critical touchpoints for the customers can ensure a particular solution will provide the right tools to reach them. A clear understanding of the customer journey allows nurturing leads through the entire purchase process.
Mismanagement of the CRM system and a lack of customer segmentation will result in the wrong messages getting through to the wrong people, risking the overall inbound marketing strategy. Businesses should clean up customer data held in their CRM. The impact of marketing automation depends on the quality of data being fed to it.
A marketing automation solution should create an educational, engaging personal experience for the customers. Alienating people with irrelevant campaigns, an excessive number of messages is mismanagement. Communication through marketing automation should not see the customers as they are faceless.
Insufficient integration of marketing automation with other tools and devices will not make sufficient impacts in productivity, and the chance of valuable interaction with the customers can be lost. Also considering how multiple metrics work together will give a much more accurate picture of the impact of marketing automation.
Check This Out:- TOP MARKETING AUTOMATION SOLUTION COMPANIES
ON THE DECK
Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
