Computer Vision IoT Platform Perch Raises $1.7m with new funding

By CIOReview | Monday, August 6, 2018
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NEW YORK--(BUSINESS WIRE)--PERCH, an interactive platform for retail marketing has raised over $1.7million in seed funding led by follow-on investments from The Visuality Corporation, Corigin Ventures, and leading angel investors.

Under the leadership of new CEO and veteran entrepreneur Trevor Sumner, who joined PERCH in late 2017, PERCH has been growing exponentially, posting over 150 percent Quarter-over-Quarter (QoQ) growth in Q2. Mr. Sumner was previously founder and President of LocalVox, a retail marketing platform that he grew to over 100 people and was acquired by a subsidiary of the Blackstone Group in 2014.

PERCH’s funding and new leadership caps a 2018 in which the company announced a new augmented reality campaign management system, enhanced computer vision and sensing capabilities within its platform and the expansion of retail clients including Johnson & Johnson, Estee Lauder, Coty, kate spade new york, Bumble and bumble, Red Bull, and Beam Suntory.

“PERCH is changing the definition of what a shopping experience can be with technologies that completely reimagine brick and mortar retail,” said Howard Meitner, former Sephora CEO who has joined the company’s board of advisors. “This is a new era for retail, and PERCH is leading the way by bringing touches of online shopping to the in-store experience for a new, immersive customer-centric experience.” Meitner led Sephora until 2001 with oversight of massive growth that included developing online offerings as well as expanding into brick and mortar locations in the U.S. Portugal, Poland, Spain and Italy.

Most recently, PERCH announced the launch of its open platform and partner program to embed mixed reality marketing into physical retail displays, with POP Displays as the first partner to enter the program. That followed the launch of PERCH Shelf Touch technology that extended the company’s technologies for installments that allow in-store shoppers to tap for information on one product, or swipe along a display to learn more about a group of products.

“The time is now to re-imagine the in-store experience, taking the best of interactive digital content and marrying it with the clear advantages of in-store shopping,” said Perch CEO, Trevor Sumner. “Perch revolutionizes retail by unlocking digital content like videos, ratings and reviews, comparisons, pricing and inventory to every product on the shelf automatically the critical moment a customer touches a product. The wow factor is off the charts abd his funding allows us to rapidly expand our computer vision, behavioral sensing and customer analytics to scale this solution.”