Connatix Expands Video Syndication Offerings with New Chief Revenue Officer
NEW YORK: Connatix, the most advanced video syndication and monetization platform for publishers, today announced the appointment of Jennifer Chen as the company's first Chief Revenue Officer (CRO).
Connatix, which has quickly emerged as the leader in video syndication, is increasing the breadth of its impact for publishers by building out more programmatic execution channels, including programmatic direct sponsorship packages and private marketplace deals for their premium content. Chen, as the CRO, will lead these efforts, along with oversee partnerships with the major DSPs and trading desks.
Chen joins Connatix from Sizmek, formerly MediaMind, where she was the VP/GM of Programmatic, Americas. During her time with Sizmek, she built out the global programmatic business from less than $10 million to over $50 million, within 3 years.
In addition to her accomplishments within the digital advertising space, Jennifer is also the co-Founder and President of Givology, a nonprofit platform which connects donors to students in need, in over 25 developing countries. She brings both her wealth of industry experience and sense of communal responsibility to Connatix.
"As a publisher first company, we have built, in the past four years, the largest independent syndication network in the US, powering more than 3000 publisher sites," said David Kashak, Founder and CEO of Connatix. "We have seen a tremendous success in private marketplace executions for our premium publishers, and we are prioritizing our efforts in building a wider programmatic footprint. Jennifer brings a proven track record in scaling such business."
"Connatix combines a lot of what is rare in the world of digital advertising companies. They have a strong business model which is anchored by value creation for all parties in its marketplace, clients who have promoted and referred them, high growth multiples, differentiated technology, and a team that loves to win together," said Chen. "I am excited to be the latest member of that team."
For more information on Connatix, please visit www.connatix.com.
By James Seevers, CIO & GM, Toyoda Gosei
By Bill Krivoshik, SVP & CIO, Time Warner Inc.
By Gregory Morrison, SVP & CIO, Cox Enterprises
By Alberto Ruocco, CIO, American Electric Power
By Bruce. D. Smith, SVP & CIO, Information Systems, Advocate...
By Adrian Mebane, VP-Global Ethics & Compliance, The Hershey...
By Graham Welch, Director-Cisco Security, Cisco
By Michael Watkins, Senior Product Director, Global Knowledge
By Bernd Schlotter, President of Services, Unify
By Patrick Hale, CIO, VITAS Healthcare
By Steve Bein, VP-GIS, Michael Baker International
By Jason Alan Snyder, CTO, Momentum Worldwide
By Mike Morris, CIO, Legends
By Louis Carr, Jr., CIO, Clark County
By Bill Dow, SVP and General Manager of Business Solutions,...
By Jim Whitehurst, CEO, Red Hat
By Darren Cockrel, CIO, Coyote Logistics, a UPS Company...
By Nathan Johnson, SVP and CIO, Werner Enterprises [NASDAQ:...
By David Tamayo, CIO, DCS Corporation
By Neil Hampshire, CIO, ModusLink Global Solutions, Inc....