Connatix Partners with Wibbitz to Provide Quality Video content for Publishers
Getting what content the viewers want, where and when they want it or personalizing the viewing experience is a crucial focus for publishers and advertisers today. Connatix, the next-gen video platform for publishers, announced their partnership with Wibbitz, an automated video creation platform to enhance the selection of quality video content that is offered to publishers in Connatix’s Content Marketplace. The amalgamation of these organizations enables them to strengthen their content offering with professional videos around breaking and trending stories.
The ensuing need for blending video content seamlessly into the style and structure of the displayed web content without disrupting the user’s browsing experience has brought native video experience to the forefront. “We are the only solution in the market that combines three major components in a video that is the video technology, large content library, and monetization in one very simple ready-to-use package,” says David Kashak, the founder and CEO of Connatix.
Connatix, the online video syndication pioneer is featured in our CIO Review Magazine’s ‘’ 20 Most Promising Media and Entertainment Technology Solution Providers 2018.’’ Its Native Video Syndication (NVS) solution allows publishers to syndicate their video content and enables the content to reach target audiences across the Connatix network to deliver their pre-roll advertising campaigns, on brand-safe sites.
Historically, it was challenging for the publishers to scale video without massive upfront cost and time investment in video production. But now, publishers are looking forward to solutions and partners to increase the video content production, distribution and monetization. This collaboration with Wibbitz offers the current Connatix publisher clients access to quality and timely video content at no additional cost and thereby improving user engagement and website performance. "Over 50 percent of publishers name video as an essential aspect of their editorial and monetization strategies and, although our partners produce a rich collection of video, we’ve seen that the monetization piece can be a challenge," said Zohar Dayan, Co-Founder & CEO of Wibbitz. "By leveraging ready-made videos created by our in-house team of video producers, publishers can instantly upgrade their content library and better engage their users. We’re excited to bring these two solutions together to help more publishers find success with powerful video storytelling."
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