ContentBridge Deploys IOA; Revamps Digital Content Distribution

By CIOReview | Tuesday, April 26, 2016

Stephen M. Smith, President and CEO, John Wiley and Sons, Inc.

REDWOOD CITY, CA: ContentBridge, a provider of digital supply chain solution for media and entertainment industry approaches Equinix, the data center company to implement an Interconnection Oriented Architecture (IOA). Deploying IOA enables ContentBidge to revamp its digital content distribution solution to a cloud based model. Equinix helps take a transformative approach to re-architect its IOA model by interconnecting people location, data and cloud.

With the help of Equinix Cloud Exchange, ContentBridge receives a direct and secure access to more than one cloud providers to enable quick and secure content delivery through multiple cloud access. ContentBridge allows studios, distributors and aggregators to share movie, television and music content with digital media retailers. Digital supplier for media industry delivers the media contents more efficiently than earlier postproduction operations. ContentBridge not only creates seamless cloud infrastructure, but also accomplishes scalability, expansion and extremely fast delivery to thousands of Content Delivery Networks (CDN).

"Equinix is thrilled to be working with ContentBridge to help them offer cost-effective, secure and high-performing digital supply chain solutions for the entertainment industry. A cloud-based solution will enable the company to eliminate costly hardware, as well as significantly improve content delivery time,” says Robert Blackburn, Vice President, Equinix.

The thirst for robust and scalable solution in digital supply chain business made ContentBridge turn towards Equinix, and enhance its delivery model by accessing multiple cloud and network service within Equinix’s platform.