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Creative Collaboration and the Future of Workspace

By CIOReview | Tuesday, September 18, 2018

Co-working has become a more popular trend than ever with businesses such as tech companies opting for creative working environments and building software that instigates the optimal exchange of ideas among its workers. This is visible with companies such as WeWork facilitating creative networking by clustering early start-ups together within a larger environment using virtual collaboration tools such as Microsoft Teams. Moreover, the company has owed the success and popularity of this paradigm to four main themes:

•  Meaningful connections happen easier and faster:

Roee Adler, global head of WeWork Labs believes that congregating premature start-ups within a larger environment promotes the creative exchange of ideas that is essential for a company to succeed. Moreover, social tools such as Microsoft Teams have played an essential role in enhancing the collaboration in the workplace. Unlike emailing, Microsoft Teams improves the flow of information within a group by enabling new members of working groups to join in on an ongoing project without losing any context or perspective.

•  Barriers to cooperation are reduced or eliminated:

The practice of creative collaboration has also given rise to a new trend, i.e., flattening of hierarchies, both inside and across organizations. This provides an individual with the opportunity to self-select and opt-in on topics that interest them, which in turn leads to unexpected contributions.

•  Honesty, openness, and vulnerability lead to better outcomes:

Creative collaboration can only be successfully implemented by allowing the workers to learn from the collective experience and wisdom of their colleagues. By encouraging the founders of early start-ups to open up about their recent successes and challenges, WeWork provides a managed environment that promotes dialogue between its members.

•  Generous exchange of information breeds success:

Social tools such as Microsoft Team allows workers to be on both sides of the teaching/learning dynamic, thus fostering a collaborative relationship with benefits that go far beyond the value of information exchanged. By allowing the meaningful exchange of contents between members, WeWork Labs helps young start-ups with their marketing strategies. The tool has also been leveraged by Fresno, California, Unified School District in helping students and teachers use technology to connect and share knowledge across disciplines and distances.

Thus by nurturing creative collaboration in the workspace, co-working environments such as WeWork Labs and Microsoft Teams are proving to be the modern designers of a generation of thinkers and doers.

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