Crisp Joins Forces with Ansa to Bolster Customer Value

By CIOReview | Monday, April 4, 2016

MOUNTAIN VIEW, CA: Mobile technology company Crisp has teamed up with retail analytics provider Retail Solutions Inc. (RSi) to gain the optimization and measurement capabilities of its proprietary digital brand Ansa. The integration of Ansa to its mobile ad technology platform, Crisp MoCA, equips its customers with the resources to assess, identify, and streamline their mobile shopper and retail-based digital marketing campaigns.

“Our end-to-end mobile platform is designed specifically to activate shoppers to purchasing experiences, both in store and online,” says Jason Young, CEO, Crisp. “Mobile's rapid growth in shopper influence requires a robust suite of premium targeting, KPI optimization, and measurement capabilities. We couldn't be more excited to partner with Ansa to bring new value for our customers.”

MoCA is an all-in-one Mobile Customer Activation platform that offers a turnkey solution at the primary point of purchase. The platform combines data management, flexible ad formats, dynamic ad creatives, comprehensive analytics and programmic execution in a single powerful workflow to churn out results for CPG and retail marketers. The platform also delivers engaging messages and incentives to augment retail experience as well as to bring consumers and brands more close to each other. Now with Ansa inside the platform, the solution automatically ensures targeting, while maximizing the in-store effectiveness for Crisp’s digital media initiatives. Additionally, the insights acquired through the solution will allow Crisp to formulate strategies for the coming campaigns.

"Mobile advertising is a growing element of the media mix and we're absolutely thrilled to partner with Crisp, the leading provider in mobile shopper activation technology, to give shopper marketers a new level of in-store insights and tangible proof that their digital investments are generating significant returns," adds Michael Quinn, General Manager for Ansa, Retail Solutions Inc.