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Customer Research: Gaining Traction in Mobile App Development

By CIOReview | Tuesday, May 21, 2019

FREMONT, CA: Mobile app development, since the last decade, has unwaveringly gained momentum. With the increase in the adoption of mobile applications, every organization wants to develop its mobile app with the help of a mobile app development company. Mobile apps offer businesses, with excellent customer reach compared to that of a website. Most of the smartphone users spend 81% of their mobile usage time scrolling through the installed apps on the device. Various factors should be kept, in mind before developing a mobile app. The operating system using which the app is supposed to be built is the critical point. The custom mobile application development company to hire for work and the budget of the app should be given, preference along with the promotion of the app, application scope, and functionalities involved. Here are the Key points on how customer research is significant to develop mobile apps.

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• Mobile Operating system: Android and iOS

The target customer base decides the mobile on which the application needs to be built. Android and iOS are the two most successful mobile app development platforms. Both Android and iOS users have a different customer base.

• Nature of Your Business

More attention should be given to the nature of the business as it decides the way a business needs to be presented to idealize the customer base. The target audience would then convert into potential customers undoubtedly.

• Way of Marketing the App

It is the target customer base that decides the idea of marketing an app. The app needs to be more precise in terms of design and user experience to derive better results.

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• The budget of the App Development Project

Based on the target customer base, a mobile app development platform should be decided. The app budget should be concluded based on the platform.

Mobile app development is a process by which applications are created, especially for mobile devices. Web application development, mobile application development has its roots in more traditional software development. These are applications that can be pre-installed on phones during manufacturing platforms.