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Customer insights are the center of successful commercial and marketing activity. However, companies are not attentive towards using data to form company-wide strategies. Big brands rely on walled gardens which control a user's access to web content and services. High reliance on walled gardens does not reap desired results because brands cannot extract the real value of data they use. Moreover, once the advertising campaign is over the outcomes are not as forecasted. With the open sharing of data used, cost of the campaign, and the results achieved, the organizations can analyze the success of their ad campaign.