DataCore partners with Exertis and expands sales team to expand in UK and Eire

By CIOReview | Monday, February 22, 2016

FREMONT, CA: As a provider of Software-Defined Storage and Adaptive Parallel I/O Software, DataCore announced the plans for its UK and Eire operation, which is meant to expand the impact of DataCore’s Parallel IO technology into today’s data centers with an important new distribution contract and employment of new sales staff. DataCore Parallel IO, the SPC-1¹ state-of-the-art technology is an integral part of DataCore’s SANsymphony and the DataCore Hyper-converged Virtual SAN software. It delivers the most efficient, best price performance ratio and fastest response times ever recorded on standard x86 servers.  DataCore has signed a UK distribution agreement with leading enterprise server, storage and networking distribution provider, Exertis to fulfill market demands for this cost effective alternative of traditional storage hardware.

Apart from engaging in an agreement with Exertis, DataCore has also increased the UK sales team with Adrian Groeneveld, who recently joined the company as Regional Sales Manager for the South of England from Atlantis Software.

Exertis will initiate by establishing the first EMEA DataCore Parallel I/O Benchmarking Demo Hub, where partners and end users together can re-create similar results on SPC-1¹ like configurations for themselves, utilizing DataCore’s Hyper-converged Virtual SAN software running on Lenovo severs, validating the official findings of $0.08 per SPC-1¹ IOPS result - a 300 percent enhancement on the nearest verified test result.

Brett Denly, Regional Director, DataCore Software, UK and Eire commented, “These are exciting times for DataCore.” “The announcements we have already seen in 2016 position us to have notable impact on compute environments and server infrastructures, so it is essential that we have the correct distribution, partner and sales infrastructure in place. With Exertis, we see a natural fit with their close partnerships with Lenovo, Dell, Fujitsu and Huawei. The combined x86 server plus DataCore software opportunities that these brands offer, are limitless for the UK Channel, as users become aware that application performance and database transaction issues can be solved with off-the –shelf software enabled servers, avoiding costly flash arrays.”