deltaDNA Levels Up its Game; Introduces Deep Data Visualization

By CIOReview | Wednesday, November 18, 2015

SAN FRANCISCO, CA: deltaDNA in collaboration with Big data game, have come up with their latest offering of deep data visualization and charting functionality for the gaming arena. The mighty new technology will equip data scientists and marketers with in-depth understanding of the emerging patterns from their game.

The upgraded version escalates deltaDNA’s existing features of Direct Access, data mining and slice&dice, with a more powerful approach that exposes the entire gaming platform to deep data graphing and charting functionality along with pivot charting functionality. The move ensures analysts and marketers to eliminate bluff conjectures with a more detailed visionary that makes game patterns more informative and visually appealing.

In early days, examining gaming behavioral patterns were just limited to KPIs and aggregate data, but now, with the new enhanced Data Access tool, powered by BI like Tableau, can be used to visualize the entire gaming data. Leveraging this tool, users can follow a more strategic method to evaluate and compare player’s performances according to the game level, device, territory and spending behavior.

deltaDNA’s deep data visualization combines a complete suite of package that enables statisticians to  customize and integrate their BI tools straight into delatDNA’S high speed Vertica database. In addition, it also brings forward SmartAds dynamic mediation, which uses predictive analytic tools to bring ad monetization data into their platform for intelligent player targeting.