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DENSO to Host Technology Displays at Mcity

By CIOReview | Tuesday, July 28, 2015

SOUTHFIELD, MI: A supplier of advanced automotive technology, DENSO is accompanying with other partners to host technology demonstration and displays at the Mcity, an automated vehicles testing site opened by University of Michigan’s Mobility Transformation Center (MTC).

MTC is a public-private partnership among industry, government and academia; established to lay foundation for commercially viable ecosystem of connected and automated mobility.

Mcity is expanded to 32 acres of land within University of Michigan North Campus Research Complex. It is constructed to analyze caliber of connected and automated vehicle technology in a realistic off- roadway environment. This is located in urban and suburban environment consisted of network of roads, traffic, signs and signals along with buildings and construction obstacles to get in-depth assessment of driverless cars. It seamlessly gives visual of minor details a vehicle might encounter such as road signs defaced by graffiti and faded lane markings. This will be attained through sensors and other embedded equipments in vehicles, allowing them to communicate with each other and other infrastructure.

DENSO, the provider of automotive advanced systems and components in the area of thermal, powertrain control, electronics and information and safety; holds Leadership Circle Member of MTC. It will offer MTC access to its collected information and created patents. In addition DENSO will also manage its own private research projects to collect additional data. Doug Patton, VP, DENSO, says, “Mcity is a great opportunity to combine engineering, urban planning and energy and information technologies to accelerate progress and help drive the industry forward with automated vehicles.” DENSO short-range communication and data communication modules will collect data on driver status and automobile controls. The data collected will be analyzed for necessary information which will help in taking decisions accordingly, before implementing automated vehicle technology on the road.

The other contributing partners and companies for Mcity other then DENSO are Robert Bosch, Ford Motor, Toyota  Motor, Delphi Automotive, Honda Motors, Verizon Communications and Qualcomm Technologies joining with Econolite Group, General Motors, Iteris, Navistar, Nissan Motors and Xerox Corporation.