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Design and Deliver Holistic Experiences CXO Exchange Unifies Customer, Marketing and Digital Touch Points

By CIOReview | Thursday, April 19, 2018

New York, NY: Customer Management Practice, a division of IQPC,is proud to unveil a new and exciting Chief Experience Officer Exchange this July 29-31 in Chicago, IL. The Exchange is an invitation-only event that hosts cross-industry senior level experience executivesfor two and a half days of true peer-to-peer networking, benchmarking and match making. Our guests will be exposed to timely, tangible and honest discussions to help draw conclusions on how holistic experiences are designed and deliveredin world-class enterprises. Executives must meet qualifying criteria inclusive of strategic development and oversight, active projects within the next 24 months, and control or direct influence of the experience budget.

The Chief Experience Officer (CXO) is an evolving title quite new to the C-Suite. The CXO Exchange content leansinto understanding customer touch points paired with the innovation required to break down silos and reinvent pain points while leveraging design as an organization-wide tool.  Moreover, how do all experiences created by an organization, from analog to digital and from marketing touch points to customer service touch points, speak with one, holistic service experience? This event dovetails perfectly with the Customer Management Practice’s Chief Customer Officer (CCO) Exchanges and Customer Contact Week (contact center and service-oriented) Exchanges, adding additional flavor to the existing portfolio of Exchanges that put customer first.

Mario Matulich, Customer Management Practice’s executive director, shares insight into the unique role of the CXO. “CXO’s are the glue that holds enterprise experiences, both internal and external, together. Getting large organizations to speak with one experiential voice can be such a strenuous challenge. Our new CXO Exchange provides a platform for fledgling and experienced CXO’s to share their stories, successes and challenges for holistic experience design and delivery.” Join us at CXO Exchange this July.

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