Digital Advertising & Web Dev For Accounting Agency
CIOREVIEW >> Digital Marketing

Digital Advertising & Web Dev For Accounting Agency

By CIOReview | Thursday, May 19, 2022

To increase their online presence and improve their sales, an accounting agency engaged with Wise Digital Partners for web development and Google Ads campaign management.

The Client

Introduce your business and what you do there.

I’m the VP of principal development for Dark Horse CPAs, a nationwide accounting firm.

The Challenge

What challenge were you trying to address with Wise Digital Partners?

The accounting industry as a whole has a very lackluster online presence from a digital advertising standpoint, so we were looking to improve that through digital marketing and the development of our website.

The Approach

What was the scope of their involvement?

We hired Wise Digital Partners for a complete website overhaulwith some branding elements and content expansion for a stronger SEO strategy.

We wanted to showcase our team, the industries we worked in, and our specialties as a company, so they’re helping us repositionhow our firm looks, how the website flows, and how the user journey looks like.

They then scoped out the work, the number of pages they need to accomplish, and decided on the design and creative elements they were going to implement.

"They took the time to understand our company to know what needs to be done to create an impact"

They also run our entire Google Ads campaigns nationwide, and they work in tandem with our web development team to ensure that what we’re publishing is reflected on our website correctly.

What is the team composition?

We primarily work with a lead designer, lead developer, SEO strategist, and website strategist.

How did you come to work with Wise Digital Partners?

We connected with Wise Digital Partners through a referral from a friend.

How much have you invested with them?

We’ve invested over $100,000.

What is the status of this engagement?

Our ongoing partnership started in May 2021.

The Outcome

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Wise Digital Partners, we’ve increased our overall monthly traffic and engagement from 1,850 to 11,220, so we’ve had quite a substantial traffic improvement.

Moreover, we’ve closed over $1.5 million in revenue from new and recurring clients, and just this past quarter, we’ve closed over $375,000 in sales that came directly from the website.

How did Wise Digital Partners perform from a project management standpoint?

They perform well from a project management standpoint, as they’re highly flexible in keeping our project on track and just keeping up with our requirements and change requests.

We manage the projects through Figma, and we typically communicate through email.

What did you find most impressive about them?

We’re impressed with their level of professionalism and understanding of what is needed from a creative standpoint. They took the time to understand our company to know what needs to be done to create an impact.

Are there any areas they could improve?

I’m quite happy with the entire process, so I don’t have any constructive feedback.

Do you have any advice for potential customers?

If you want your project done right and on time, then I advise you to hire Wise Digital Partners. What we have with them is completely transformative, innovative, and worth the investment.