
Digital Marketing: The Future is Here!
The digital marketing framework, which needs to be revisited at least once in every 12-24 months to ensure relevance, is constantly being disrupted. As the fourth such framework looms ahead, with the first happening in 2000, businesses need to prepare for the next disruption.
Digital Marketing 4.0 requires:
• Integrated Global Marketing—a combination of inbound and outbound marketing
• An entire stack of marketing technology infrastructure tools that are designed and integrated correctly, as a single social media tool or CRM tool cannot provide the solution to every problem
• Well-informed CMOs who are aware of the possibilities of implementing marketing automation to aid in executing marketing playbooks and help CIOs in measuring end-to-end return on investment
• An omnichannel marketing strategy, which provides a diversity of mediums in communicating the brand and increasing its value. This comprises data mining techniques like AI and machine learning, and deep analytics.
• Increased focus on business-to-business (B2B) account-based marketing. Account-based selling is expected to become a differentiator between B2C and B2B organizations. This needs to become an integrated part of the digital marketing process of any business, including B2B SaaS and modern managed service providers (MSP).
• Tracking and analysing customer behaviour to understand what engages their digital avatars the most. It has been observed that a recurring behavioural pattern leads to the adoption of new digital experiences. These offerings provide:
1. Increased ease and speed of access to digital content,
2. Enhanced interaction with digital content, and the desire to engage with them over longer periods of time,
Customization of experiences by selecting and modifying a wide range of products, services and information.
ON THE DECK
Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
Major Trends Shaping Fintech Revolution
BANKEX: Secured Blockchain-based Tokenization
Importance of Artificial Intelligence Drones
