Digital Signage Challenges: How Can Technology Overcome Them?
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Digital Signage Challenges: How Can Technology Overcome Them?

By CIOReview | Monday, May 24, 2021

Calculating the cost of operations and ownership for digital signage is difficult because it requires hardware, software, networking, deployment, management applications, security monitoring, and various staff.

FREMONT, CA: The development of high-speed networks, advanced communications technologies, and the potential of digital signage to engage and educate have all contributed to the competitive and rising demand for digital signage. In this sector, addressing the challenges of speed, reliability, and protection is critical to success.

The Digital Signage Industry's Challenges

The digital signage industry is much larger and more complicated than it seems at first glance. Whether in production, implementation, creative, or information technology, many who work in the field quickly understand that digital signage solutions must meet regulatory standards and be extremely safe.

Costs are also a significant issue, especially when installing through decentralized footprints. Calculating the cost of operations and ownership for digital signage is difficult because it requires hardware, software, networking, deployment, management applications, security monitoring, and various staff.

At a glance, here are the challenges and requirements:


  • Digital signage providers are in charge of some of the most public-facing messaging we see every day, such as ads, travel directions, and critical announcements like Amber warnings and weather alerts. Since warnings are important and advertisers pay to be seen, vendors must follow very high expectations for reliability to establish a good reputation.

  • Data must move between management applications and end devices quickly and safely, without being tampered with. Consider the risk of security breaches, as well as the potentially humiliating effect on messaging and photos on billboards and signage in airports and subways.

  • The cost and complexity of connectivity methods vary widely, making selection one of the most challenging tasks. Installing a wired LAN (Local Area Network) can cost hundreds of dollars per month per sign, and it can fail if a line is broken. Landline installation can take weeks or months. Though Wi-Fi networks can be a cost-effective solution, service quality is lacking. Wi-Fi Internet connections are unreliable, especially in high-traffic areas where usage overloads cause timeouts and disconnects.

Choosing the right technology provider will help alleviate these issues and ensure a stable and cost-effective digital signage implementation strategy.