-
Technology
-
Industry
-
Solutions
-
- ASSET MANAGEMENT
- AUGMENTED & VIRTUAL REALITY
- COLLABORATION
- CONVERSATIONAL
- CUSTOMER EXPERIENCE MANAGEMENT
- CUSTOMER RELATIONSHIP MANAGEMENT
- CYBER SECURITY
- DATA CENTER
- DIGITAL CUSTOMER EXPERIENCE
- DOCUMENT MANAGEMENT
- EHS SOFTWARE
- ELECTRONIC DATA INTERCHANGE
- ENTERPRISE DATA MANAGEMENT
- ENTERPRISE DATA QUALITY MONITORING
- ENTERPRISE RESOURCE PLANNING
- ENTERPRISE RISK MANAGEMENT
- ENTERPRISE-GRADE WEB DATA SOLUTIONS
- FACILITY MANAGEMENT
- FIELD SERVICE
- GAMIFICATION
- IDENTITY AND ACCESS MANAGEMENT
- INFRASTRUCTURE
- IT SERVICE MANAGEMENT
- MANAGED IT SERVICES
- PAYMENT AND CARD
- PROJECT MANAGEMENT
- SOFTWARE TESTING
- STORAGE
- VIDEO SOLUTIONS
- WORKFLOW
-
-
Platforms
-
Functions
- Leadership Perspectives
- Innovation Insights
- Research
- Magazines
- News
- CXO Awards

FREMONT, CA: Master data is readily one of a company's critical assets. The value of master data and the significance of master data management will only develop with ongoing digitization and the advent of the fourth industrial revolution. The recent tools for making this feature smarter and safer are AI and blockchain. Master data primarily relates to all the static information used to define a business' critical aspects. Master data's aim is more to identify and less to measure. Master data management is closely linked to nearly every critical aspect of a company. More than anything else, master data enables companies to identify the various elements engaged in their day-to-day activities and their enterprise-wide information systems. 