Drift Enhances Partner Program To Support Customer Adoption And Business Growth
CIOREVIEW >> Customer Experience Management >>

Drift Enhances Partner Program To Support Customer Adoption And Business Growth

By CIOReview | Tuesday, April 26, 2022

Drift establishes partner tiers to recognize the company's most successful partners.

FREMONT, CA: A great customer experience is vital to any business's continued growth. A pleasant customer experience fosters loyalty, aids in customer retention, and fosters brand advocacy. Today, customers, not vendors, wield power. Drift, the Conversation Cloud firm, has come up with its inaugural Drift Solutions Partner Tiers to celebrate the firm's most successful partners. The new tiered program assists clients in identifying the most qualified service partners by recognizing top performers and connecting them with a vetted and approved partner capable of meeting their needs.

"This was a record-breaking year for Drift and our partners were a critical part of our growth, providing the support our customers need to scale digital experiences for buyers," states Elias Torres, co-founder and CTO of Drift. "We are elevating our existing partner program to meet new demand with our new Solutions Partner Tiers, which allows us to connect our customers with our most capable and committed partners and provides a framework to measure success."

Drift established its partner program three years ago and has since evolved to reflect the company's development, with a more rigorous method for assessing partner performance and a system for honoring the company's most committed and revenue-generating partners. The new Drift Solutions Partner Tiers Program is designed to assist agency, consulting, and system integrator partners in expanding their practices, technology stacks, and related services. Partners can increase their perks as their business grows with Drift through the Bronze, Silver, Gold, and Platinum tiers.

Agencies join with Drift to accelerate their clients' time to value, as the additional capabilities of partnerships enable clients to see results sooner. Additionally, partners can increase their clients' lifetime value. Accenture, LiftAI, Digital Reach Agency, and The Bot Lab are Gold partners, while Shift Paradigm and ROI DNA, both longtime Drift partners, acquired Platinum tier designation with this inaugural rollout.

Partners assist clients in generating more leads, scheduling more meetings, and rapidly growing their pipeline and income. Drift reported a 200 percent increase in win rate and a 70 percent increase in first-year subscription value when a partner is connected with a customer following their initial review. Through a partnership with Drift, organizations can secure their inputs to actual, measurable outputs such as leads captured, meetings scheduled, pipeline developed, and income generated " rather than tasks.

“Drift's commitment to its customers and product vision is second to none,” comments Matt Quirie, CEO of ROI DNA. “Their newly announced Conversation Cloud isn't just a simple evolution of that category but a giant leap and positive disruption to Conversion Rate Optimizations status quo.”