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Consumerism shapes the human behavior and social interaction with one another. As more and more people connect to the internet, they are made aware of the plethora of products and variety of options available on the global platform. Additionally, marketing on social media has generated more want of goods and services among consumers. Consequently, people are more susceptible to buying and thereby sharing personal data regarding their needs and the type of products they want to view and buy. The ample amount of data being generated the last five years has accelerated the growth of artificial intelligence to analyze terabytes of structured and unstructured data. Machine learning, as well as neural networking, has been successful in determining customer preferences across the industry.